Izzy Capelin

TUBR | Predictive Analytics and Insights Platform • 25th September 2024

What Generative AI ‘Fails’ Can Teach Us About Technological Advancements - TUBR | Predictive Analytics and Insights Platform

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they are developing generative AI applications. Generative AI refers to a class of artificial intelligence systems designed to create new content—such as text, images, music, or code—by learning patterns from existing data. Common examples of generative AI include ChatGPT and even certain TikTok filters and effects. Unlike traditional AI, which typically performs classification,...

TUBR | Predictive Analytics and Insights Platform • 4th December 2024

Predictive analytics projects: what does success look like? - TUBR | Predictive Analytics and Insights Platform

Predictive analytics can often be seen (or sold) as a magic wand that will predict the future, and with the market potentially set to reach up to $63.3 Bn globally by 2032, it’s becoming increasingly difficult to know what’s actually worth the investment.  Now, skepticism is definitely not new when it comes to technology and data, and some of it is more than justified. However, there’s somewhat of a reputation of smaller businesses in particular being less tech savvy and therefore more reluct...

TUBR | Predictive Analytics Platform • 26th September 2024

Understanding when and why to use dynamic pricing  - TUBR | Predictive Analytics Platform

When Oasis announced their first ever reunion tour with both Gallagher brothers since 2009, there was no doubt demand would be high. In fact, when tickets went live on Saturday 31 October, over 10 million fans from 158 countries queued for the chance to be in the audience.  However, when prices soared as high as £350 (almost twice as much as what was advertised), questions arose about the ticketing site’s use of dynamic pricing. Not only did the Advertising Standards Authority (ASA) receive 4...

TUBR | Predictive Analytics Platform • 25th September 2024

What Generative AI ‘Fails’ Can Teach Us About Technological Advancements - TUBR | Predictive Analytics Platform

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they are developing generative AI applications. Generative AI refers to a class of artificial intelligence systems designed to create new content—such as text, images, music, or code—by learning patterns from existing data. Common examples of generative AI include ChatGPT and even certain TikTok filters and effects. Unlike traditional AI, which typically performs classification,...

Good Housekeeping • 9th January 2017

Should you share photos of your kids on Facebook?

According to 'Sensible Sharing' a report by Parent Zone, the average parent shares a staggering 1,500 images of their child before they turn 5 years old. The fact that control over their digital footprint has been taken away often before they can even lift their own head could lead to worrying future consequences. Yet over half of parents in the study claimed they had no concerns over any possible repercussions. And previous research has found up to 92% of 2-year-olds in the U.S....

Medium • 8th July 2019

CBD oil: a budding market?

CBD-infusion is the latest trend to hit the fmcg world, and CBD oil has quickly become one of the most versatile herbal supplements available. From gummy bears and jelly beans to candles and moisturisers — the race is on for who can achieve market domination.

8th January 2021

Covid-19: The Human Impact

Medium • 13th September 2019

Airing the fashion industry’s dirty laundry

Do Brits care enough about sustainable fashion to do anything? It’s the age of fast fashion and consumers are constantly torn between being ethical, and being cost effective. Or so we thought. It turns out that the British public may say they rate ethics very highly but when it comes to buying clothes it doesn’t feature as a top priority.

GreenBook • 15th December 2020

The Emerging COVID-19 Consumer Tribes

How can brands identify the variables driving new consumer tribes and adapt their strategies accordingly? Since the pandemic began, Streetbees has been tracking the impact of COVID-19 on consumers’ lives – emotionally, physically, economically, and behaviorally. Using our chat-style app, over 100,000 of our bees across dozens of countries have already shared moments of their life with us.

6th January 2021

Does who you live with dictate how you cope with the COVID-19 pandemic?

With every country at a different stage of the pandemic, we can see how their emotional and behavioural responses are evolving with the spread of the virus. But what about within countries - how are different groups responding to the current crisis?

Elvie • 8th January 2021

Why are we so scared of vaginas?

This is perhaps not surprising; modern society is still coming to terms with embracing human sexuality, especially when it comes to the female body (not surprising is not the same as O.K.). Is it that people are worried that saying it too many times will cause one (or many) to suddenly appear in front of them in a Beetlejuice like manner?

21st January 2021

The Sustainability Commitment: Biggest Barriers for Leading Brands

Cosmopolitan • 20th October 2017

The shocking truth about abortion aftercare

According to the Department of Health, roughly 186,000 abortions were carried out in England and Wales in 2015. The majority of these (55%) are now carried out medically (with a pill), while the rest involve a form of surgery called vacuum aspiration.

6th January 2021

Has COVID changed the stigma of mental health in the workplace?

How often do you find yourself asking your colleagues 'how are you?' and not really listening to the answer? Let's be honest, it's become the workplace equivalent of 'hello', something that doesn't really require a proper answer but it's rude not to say....

Good Housekeeping • 30th March 2016

13 things to pack for a chemotherapy session

Finding out you need chemotherapy can be an incredibly emotional and challenging experience. The big questions like 'How will this affect me long term?' are hard enough, without having to worry about the small things like what to bring to the sessions themselves. Fiona Charman is a Clinical Nurse Specialist for Head and Neck Cancer at St George's University Hospitals NHS Foundation Trust and has created a helpful list of things to bring to hospital so you feel as prepared and comfortable as poss...

6th January 2021

Boredom is already the leading state of mind in the UK

Just a few weeks into the nationwide lockdown, the British public is still struggling to adjust to what everyone is calling the ‘new normal’. We all know that Brits can’t resist a bit of sunshine, and the uncharacteristically warm weather is making it particularly difficult for some to respect the current guidelines.

Forbes • 6th January 2021

Council Post: Tracking Brand Experience: Three Ways To Maintain That Consumer Connection

In-the-moment context and emotions account for 75% of consumers’ decision-making, according to my company's data from more than 3.5 million people around the world. So, in order for brands to matter, they must understand what consumers think about them in the moment rather than recalling what they think and feel in different situations.

Streetbees • 24th February 2021

Mens Personal Care Report

Elvie • 8th January 2021

Balancing mind and body

Exercise is a well-known method of relieving stress; not only can it improve the quality of your sleep, it can raise your mood and energy, all of which are necessary to make a difficult day a bit easier to handle.

Elvie • 8th January 2021

5 things you might not know about your pelvic floor

1 in 3 women leak urine when they laugh, cough or sneeze. What does this tell us? It's nothing to be embarrassed about! Women often put off going to the doctor about it due to the nature of the problem which perhaps explains why it takes an average of 5 years for women to seek help.