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CYJAX •

Using Threat Intelligence to Support Regulatory Compliance

As cyber threats evolve in scale and sophistication, governments and regulatory bodies are tightening cybersecurity and data protection regulations. Compliance is not only about avoiding fines but also about building trust, enhancing operational resilience, and safeguarding long-term business success. Data breaches and cyberattacks can disrupt operations and as such, organisations should prioritise compliance to mitigate financial and legal risks whilst fostering customer confidence. Regulato...
CYJAX •

What is the MITRE ATT&CK Framework?

The MITRE ATT&CK (Adversarial Tactics, Techniques, and Common Knowledge) framework was developed in 2013 to document the tactics and techniques used by adversaries in cyberattacks. Initially an internal tool for threat detection, it became publicly available in 2015 to support the cybersecurity community. Over time, it has evolved into a comprehensive resource that describes adversary behaviours during attacks.  Regularly updated to reflect emerging threats, MITRE ATT&CK enhances threat intel...
CYJAX •

What are Advanced Persistent Threats (APTs)?

Threat actors often use techniques such as phishing, lateral movement, and zero-days to gain and maintain access to systems. The increased sophistication of advanced persistent threat (APT) groups compared to other attackers means that long-term infiltration, careful exfiltration of data, and manipulation of systems without detection is often observed. APTs are often state-sponsored or highly organised cybercriminal groups which aim to conduct espionage, data theft, or sabotage rather than at...
TUBR | Predictive Analytics and Insights Platform •

What Generative AI ‘Fails’ Can Teach Us About Technological Advancements - TUBR | Predictive Analytics and Insights Platform

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they are developing generative AI applications. Generative AI refers to a class of artificial intelligence systems designed to create new content—such as text, images, music, or code—by learning patterns from existing data. Common examples of generative AI include ChatGPT and even certain TikTok filters and effects. Unlike traditional AI, which typically performs classification,...
TUBR | Predictive Analytics and Insights Platform •

Predictive analytics projects: what does success look like? - TUBR | Predictive Analytics and Insights Platform

Predictive analytics can often be seen (or sold) as a magic wand that will predict the future, and with the market potentially set to reach up to $63.3 Bn globally by 2032, it’s becoming increasingly difficult to know what’s actually worth the investment.  Now, skepticism is definitely not new when it comes to technology and data, and some of it is more than justified. However, there’s somewhat of a reputation of smaller businesses in particular being less tech savvy and therefore more reluct...
TUBR | Predictive Analytics Platform •

Understanding when and why to use dynamic pricing  - TUBR | Predictive Analytics Platform

When Oasis announced their first ever reunion tour with both Gallagher brothers since 2009, there was no doubt demand would be high. In fact, when tickets went live on Saturday 31 October, over 10 million fans from 158 countries queued for the chance to be in the audience.  However, when prices soared as high as £350 (almost twice as much as what was advertised), questions arose about the ticketing site’s use of dynamic pricing. Not only did the Advertising Standards Authority (ASA) receive 4...
TUBR | Predictive Analytics Platform •

What Generative AI ‘Fails’ Can Teach Us About Technological Advancements - TUBR | Predictive Analytics Platform

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they are developing generative AI applications. Generative AI refers to a class of artificial intelligence systems designed to create new content—such as text, images, music, or code—by learning patterns from existing data. Common examples of generative AI include ChatGPT and even certain TikTok filters and effects. Unlike traditional AI, which typically performs classification,...
Good Housekeeping •

Should you share photos of your kids on Facebook?

According to 'Sensible Sharing' a report by Parent Zone, the average parent shares a staggering 1,500 images of their child before they turn 5 years old. The fact that control over their digital footprint has been taken away often before they can even lift their own head could lead to worrying future consequences. Yet over half of parents in the study claimed they had no concerns over any possible repercussions. And previous research has found up to 92% of 2-year-olds in the U.S....
Good Housekeeping •

13 things to pack for a chemotherapy session

Finding out you need chemotherapy can be an incredibly emotional and challenging experience. The big questions like 'How will this affect me long term?' are hard enough, without having to worry about the small things like what to bring to the sessions themselves. Fiona Charman is a Clinical Nurse Specialist for Head and Neck Cancer at St George's University Hospitals NHS Foundation Trust and has created a helpful list of things to bring to hospital so you feel as prepared and comfortable as poss...
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