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TUBR | Predictive Analytics and Insights Platform •

The age of the subscription model making it work for you

When you think of subscriptions, your mind probably goes straight to media and streaming services like Netflix or Spotify. But the subscription model has been around long before on-demand entertainment – from catalogues and magazines to milk deliveries. It’s a business model that’s long helped companies generate predictable revenue, build customer loyalty, and gain valuable insights from customer data.
CYJAX •

The ROI of threat intelligence: Measuring the Value Beyond Detection

Cybersecurity investment is a critical balancing act between cost and protection. Threat intelligence is often seen as a crucial part of this equation, providing insights that help businesses anticipate and prevent cyber attacks. Yet when it comes to evaluating the return on investment (ROI) of threat intelligence, the focus often remains narrowly on its role in threat detection. This limited perspective misses the broader strategic value that high-quality intelligence brings.
CYJAX •

The Future of Threat Intelligence: Trends, Tools, and Tactics To Watch

In today’s evolving cyber landscape, threat intelligence has become a cornerstone of effective cybersecurity strategies. As cyber threats grow in sophistication and frequency, understanding emerging trends, adopting advanced tools, and implementing proactive tactics are essential for organisations aiming to safeguard their digital assets. Traditionally, threat intelligence has focused on reactive measures, analysing known threats to mitigate potential damage. However, this approach often lead...
CYJAX •

How to Solve the Problem of Alert Fatigue

Security Operations Centre (SOC) analysts are at the forefront of cybersecurity defence, managing thousands of alerts every day. The overwhelming volume of these notifications makes it increasingly difficult to distinguish legitimate threats from false positives, leading to analyst burnout and operational inefficiencies. Studies show that up to 62% of alerts are ignored, resulting in missed threats and the further weakening of an organisation’s security posture. Consequently, this can lead to an...
CYJAX •

Using Threat Intelligence to Support Regulatory Compliance

As cyber threats evolve in scale and sophistication, governments and regulatory bodies are tightening cybersecurity and data protection regulations. Compliance is not only about avoiding fines but also about building trust, enhancing operational resilience, and safeguarding long-term business success. Data breaches and cyberattacks can disrupt operations and as such, organisations should prioritise compliance to mitigate financial and legal risks whilst fostering customer confidence. Regulato...
CYJAX •

What is the MITRE ATT&CK Framework?

The MITRE ATT&CK (Adversarial Tactics, Techniques, and Common Knowledge) framework was developed in 2013 to document the tactics and techniques used by adversaries in cyberattacks. Initially an internal tool for threat detection, it became publicly available in 2015 to support the cybersecurity community. Over time, it has evolved into a comprehensive resource that describes adversary behaviours during attacks.  Regularly updated to reflect emerging threats, MITRE ATT&CK enhances threat intel...
CYJAX •

What are Advanced Persistent Threats (APTs)?

Threat actors often use techniques such as phishing, lateral movement, and zero-days to gain and maintain access to systems. The increased sophistication of advanced persistent threat (APT) groups compared to other attackers means that long-term infiltration, careful exfiltration of data, and manipulation of systems without detection is often observed. APTs are often state-sponsored or highly organised cybercriminal groups which aim to conduct espionage, data theft, or sabotage rather than at...
TUBR | Predictive Analytics and Insights Platform •

Predictive analytics projects: what does success look like? - TUBR | Predictive Analytics and Insights Platform

Predictive analytics can often be seen (or sold) as a magic wand that will predict the future, and with the market potentially set to reach up to $63.3 Bn globally by 2032, it’s becoming increasingly difficult to know what’s actually worth the investment.  Now, skepticism is definitely not new when it comes to technology and data, and some of it is more than justified. However, there’s somewhat of a reputation of smaller businesses in particular being less tech savvy and therefore more reluct...
TUBR | Predictive Analytics Platform •

Understanding when and why to use dynamic pricing  - TUBR | Predictive Analytics Platform

When Oasis announced their first ever reunion tour with both Gallagher brothers since 2009, there was no doubt demand would be high. In fact, when tickets went live on Saturday 31 October, over 10 million fans from 158 countries queued for the chance to be in the audience.  However, when prices soared as high as £350 (almost twice as much as what was advertised), questions arose about the ticketing site’s use of dynamic pricing. Not only did the Advertising Standards Authority (ASA) receive 4...
TUBR | Predictive Analytics Platform •

What Generative AI ‘Fails’ Can Teach Us About Technological Advancements - TUBR | Predictive Analytics Platform

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they are developing generative AI applications. Generative AI refers to a class of artificial intelligence systems designed to create new content—such as text, images, music, or code—by learning patterns from existing data. Common examples of generative AI include ChatGPT and even certain TikTok filters and effects. Unlike traditional AI, which typically performs classification,...
Good Housekeeping •

13 things to pack for a chemotherapy session

Finding out you need chemotherapy can be an incredibly emotional and challenging experience. The big questions like 'How will this affect me long term?' are hard enough, without having to worry about the small things like what to bring to the sessions themselves. Fiona Charman is a Clinical Nurse Specialist for Head and Neck Cancer at St George's University Hospitals NHS Foundation Trust and has created a helpful list of things to bring to hospital so you feel as prepared and comfortable as poss...
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